2020-2021 University Catalog

BUS 496 Strategic Management

This course focuses on the strategic, organizational, and leadership challenges that organizations face, providing students with perspectives on how organizations formulate a vision, conduct internal and external evaluations of risk and resources, develop strategies to allocate resources, and implement and assess the operational results. Through readings and case studies students will examine strategies of successful and failed corporations. The use of simulation will allow students to create and test strategy implementation. Students will learn to create both business and strategic plans. This course calls upon all previous coursework and is the culmination of your undergraduate studies. As such this course should be taken in the last semester of attendance.




BUS 302 and BUS 313 and BUS 341 and MKT 362


Spring Semester