2020-2021 University Catalog

MKT 362 Principles of Marketing and Sales

The objective of this course is to provide a comprehensive overview of the role of marketing in society. By the end of this course you should have a solid understanding of target marketing, product development, pricing strategies, distribution, and promation. We will also cover social, legal, and ethical demnensions of marketing; marketing in the global economy, and digital makreting. Everything you learn will culminate in the creation of a marketing plan.




Spring Semester