2020-2021 University Catalog

MKT 363 Consumer Behavior

The study of the cognitive, affective, behavioral, and environmental factors that influence decision-making in the marketplace and how this process is impacted by societal, environmental, group and economic determinants. Students will explore theoretical concepts and learn how the consumer engages in the buyer-seller relationship. Students will further explore the psychological factors that influence and shape consumer behavior in regard to their motivations, values, wants, needs and choice processes. Offered alternate years.




Spring Semester