2020-2021 University Catalog

MKT 415 Marketing Research

Students will examine the role of marketing research in management decision-making processes and will undertake projects and cases to learn research tools such as the marketing search process, secondary research, focus groups, survey preparation, collection, and analysis. Students will learn how to present this information to organizational decision-makers using presentations and written research reports. Offered alternate years.

Credits

3

Offered

Fall Semester