2020-2021 University Catalog

MKT 424 Content Marketing

The course explores branded content strategies across multimedia platforms. Students will be introduced to frameworks and practices on content creation and strategy and analyzing its performance. Course material will focus on the strategy behind advertising messages, techniques for writing and designing advertisements, and the unique requirements of different types of creative messages. Offered alternate years.

Credits

3

Prerequisite

MKT 362 and MKT 411

Offered

Spring Semester