MKT 363 Consumer Behavior
The study of the cognitive, affective, behavioral, and environmental
factors that influence decision-making in the marketplace and
how this process is impacted by societal, environmental, group
and economic determinants. Students will explore theoretical
concepts and learn how the consumer engages in the buyer-seller
relationship. Students will further explore the psychological
factors that influence and shape consumer behavior in regard to
their motivations, values, wants, needs and choice processes. Offered alternate years.
Offered
Spring Semester